Engagement ladder
One of the central challenges for community leaders is how to move members toward greater involvement in what is happening. Usually the action is intuitive, based on trial and error. The engagement ladder methodology helps sharpen the intervention by defining engagement stages, creating incentives, measuring and reflecting. It concludes with a concrete action plan the leader can implement immediately.
Process stages
Preparation
The leader fills in a short form with community data as raw material for the session
Diagnosis
Getting to know the stages of the engagement ladder and classifying existing members into an initial picture
Setting targets
How many members at each stage and within what time frame – a target table
Action plan
Getting to know engagement incentives and choosing conversion actions – prioritized action steps
Measurement
Defining success metrics and control tools – a measurement dashboard
Leaders and managers of communities of 100–1,000 members who want to increase the involvement of their members.
Final output
Community leaders leave with an understanding of the engagement ladder methodology, an examination of their own community through it, identification of gaps and opportunities – and a prioritized list of actions for increasing engagement. All the insights from the process are gathered in a Miro board that will serve the leader in the further development of the community.