01
Introduction to community lecture
Lecture
Community is an abstract concept that is hard to define. The lecture offers a clear framework for understanding community: defining its social structure, the types of communities that exist, the value it creates and its stages of development. The lecture ends with a discussion connecting what was learned to the participants’ work and experiences.
02
Technology in the service of the community
Lecture
In an age of artificial intelligence and automation, the question is not whether to use technology but how to harness it properly to achieve the community’s goal. The lecture surveys technological tools that strengthen ties, increase engagement and make the work of community organizers more efficient in practice.
03
Community as a profession
Lecture
A community does not come together on its own; behind it stands a community organizer who initiates, connects and drives. The lecture reviews the role: the organizer’s motivation, resources, the skills required and the desired work routines. The lecture ends with a discussion on forming an effective, synchronized leading team.
04
Designing a community identity
Workshop
Community identity is what separates a community from a collection of people with something in common. The workshop sharpens the narrative, the values and the goals, and translates them into expressions in members’ lives, expressions that strengthen cohesion and engagement in the community.
05
The engagement ladder
Workshop
A community depends on the level of involvement of its members. The workshop helps define which actions community members should ideally take, cluster the actions into levels of involvement, and consider how the community organizer can incentivize members to increase their involvement.
06
Managing community resources
Workshop
A community that does not create value for its members struggles to survive over time. The workshop opens with a review of members’ needs and the resources available to the community, and then offers methodologies for mapping the needs and resources and translating them into value propositions relevant to community members.