Who is in the area
A local authority that knows who the key activists in its area are, what drives them, and which social structures and communication channels are dominant works in a completely different way, and manages to produce more with less.
An active community connects people, raises resources, develops leading figures and creates ripples of influence that help the authority achieve better results with fewer resources. Who is in the area is a six-month process that turns a disconnected population into an active community, through structured mapping, data-based strategy and a technological work environment that stays with the organization after the process ends.
Process stages
Initial data collection
Mapping public buildings, existing communication channels and points of interest in the area; adapting a ready-made CRM system for work.
Field mapping
A kick-off workshop to create a shared language and introduce the mapping tools, followed by field work to identify activists, groups and social structures while continuously entering information into the CRM.
Strategy and activation
In-depth analysis, building a list of 100 influence leaders, 25 significant social structures and 25 dominant communication channels, defining success targets and a pilot period in the field.
Heads of community divisions in local authorities and directors of community centers who want to maximize the impact of their community activity. The process suits areas of 1,000 to 10,000 residents.
Final output
A strategic compass including a neighborhood influence map, a data-based annual work plan and a technological work environment (Notion) that stays with the organization after the process ends.